You couldn’t pay me to use a MacBook Pro. And it’s something I’ve been saying for years. Why? Well the simple fact is they can no longer keep up with a Windows machine and the immense power avaiable, at a much lower cost.

The oft heard crys from Apple fanboys and Girls, ‘no viruses’, ‘they don’t crash like Windows’ blah blah blah et al is just well, totally irrelevant and unfounded.

In other words, the Apple range of laptops and desktops, the once ‘must have’ machine for professional Graphics Artists, Designers and Photographers, is fast loosing it’s fan base. Can somebody tell Tim Cook that becoming a glorified phone company is not the way to repay his customer base for years of ongoing, but fast diminishing loyalty

An extract from an open letter to Apple after the fall ’16 keynote sent by Trey Ratcliffe

first want to start with the overall presentation you gave. I gotta say I’m at a loss for words at that presentation. It’s akin to getting ready to have tacos on Tuesday but instead a swift kick to my groin happened. To me, the magic of the Apple events is dying and becoming quite predictable with a thinner, faster, longer battery life device with features we didn’t truly need. Beneath all of this is a quite literal ignorance of what the pros actually want and need.

A comment from Pratik Naik, of Solstice Retouch

“With the MacBook Pro, it has become very clear to me that their products aren’t congruent with the needs of professionals with the direction of their forced change. Apple’s brilliance came from their focus on minimalism while providing the efficiency that every creative immediately gravitated toward. Now with their latest update, they welcome a flood of inconveniences that are becoming hurdles to efficiency.”

While the new Macbook Pros are anything but, Apple still has a hard time keeping them on their shelves. Why is this? The OS, although flashy, hasn’t really changed since 2013, only occasionally receiving the scraps from the latest iOS release. The company has prioritized the iPhone above all, and as of late last year, has no dedicated Mac operating system team. The hardware continually drags behind the competition and the ability to upgrade the machine becomes more abysmal each year, with everything becoming proprietary and soldered down. read more at slrlounge.com